Juergen Christian Hoerl discovered his passion for needle & thread at the tender age of 10. His vision: wearable Fashion, yet distinctive. In 1999 he founded the fashion label JCH, which is defined by clean lines, high quality materials and minimalist accents.

Born in Upper Austria 1975, Juergen draws his inspiration from cultures, people and his travels. He graduated from the Fashion College and mastered his creative talent with the completion of his diploma in the city of Linz. Like Alexander McQueen or Stella McCartney he refined his craft at the prestigious Central Saint Martins in London and at the Domus Academy - Design and Fashion School in Italy.

Photos: Markus Ender